BWF WORLD JUNIOR CHAMPIONSHIPS
2024

This design proposal incorporates a badminton shuttlecock and the Chinese characters for "Nanchang" as its core elements, fusing together the unique characteristics and spiritual essence of Nanchang, showcasing the distinctive charm of this historic, culturally profound, and modern metropolis.

Font Design: The characters for "Nanchang" adopt the "Hui Wen stacked seal script" style, resembling fingerprints, signifying the commitment and confidence of Nanchang's people. The characters, together with the badminton shuttlecock, create an image of "lofty towers and soaring feathers," evoking the poetic and romantic essence of Nanchang's landmark Tengwang Pavilion.

Shape: The overall shape of the logo is simple and clear, centered on the badminton shuttlecock, with the characters for "Nanchang" flanking it on either side, symbolizing the city of Nanchang's forward-looking and thriving spirit.

The design aims to employ a creative shape to present the historical and cultural heritage, modern appearance, and open attitude of Nanchang, injecting new vitality into the city's image, highlighting significance as a key city in southern China, showing determination to seize the opportunities presented by the new era and make contributions to the nation's development.

Also this design paints a vivid picture of Nanchang's rich cultural heritage and its nurturing environment for talented individuals, welcoming heroes from worldwide badminton circle.

The inspiration for “Little Ying Zai” comes from the dandelion seeds and the reputation of Nanchang as the "Hero City", symbolizing youth, courage, and the spirit of striving. Young players from all over the world, who cherish their love and dreams for badminton, gather in the Hero City to pursue their badminton dreams together. ‘Little Ying Zai’ not only represents the heroic spirit of Nanchang, but also inspires every player to strive hard in the competition and show the best of themselves.

Nanchang, the city of heroes, welcomes every badminton athlete with dreams and passions. Together, they will create an unforgettable moment of youth. The 2024 BWF World Junior Championships will be like a dandelion seed and it will sow the small badminton dream with the wind, take root and grow vigorously all over the world. Inspiring every badminton player who pursues their dreams.