Creating the first-ever mascot in history for China’s top-tier professional badminton league.
Honoring every step of the badminton journey.
It captures the visual splendor of a premier multi-sport event, offering both the thrill of athletic competition and a feast for the eyes.
Wings of Victory, Wings of Glory
Bringing a celebration-for-all experience to football’s sacred ground
One Changzhou, One Hit Badminton Collection
Build premium tournament atmosphere design to upgrade the visual essence & emotional expression of the whole competition.
The new generation declares its sovereignty and legend through a unified visual language.
Bringing the world together for dialogue and collaboration
United by Badminton Radiant in Nanchang
Integrating trend with sports to fuel the growth of Shanghai's urban trendy sports.
The Shanghai Cup will revive the cultural and historical legacy of water sports and establish a brand-new international sailing regatta brand for Shanghai.