CHINA BADMINTON SUPER LEAGUE

The inspiration for the mascot design stems from a high-speed flying badminton shuttle.
The flying badminton shuttle serves as the mascot's head, with its feathers rendered simple and robust. The fluorescent green strip serves as the mascot's eyes, enhancing a sense of mystery and futurism, making the mascot appear to possess the ability of laser guidance and precise striking. This symbolizes the superb skills of the players in the Badminton Super League。
The slight bow of the head lends the entire image a cooler vibe, exuding an air of confidence that says, "Who else but me?".
The "S" on the chest stands for "super"

Mascots are used in various competition materials to create an atmosphere on the field. We have also developed peripheral products, including figurines, pendants, badges, and more, which have been well received by the audience. The photos of the mascot and the mascot have been widely shared, greatly increasing the exposure of the competition.