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CHINA OPEN
2024-2026

EXPERIENCE MASCOT
CHINA OPEN
2024-2026

CLIENT: Chinese Badminton Association

The mascot's head combines the initial letter "C" of the Chinese character "Chang" (Changzhou) and the outline of the Changzhou Badminton LOGO, forming a sense of "convergence" with the left side being smaller and the right side wider. It symbolizes that Changzhou welcomes the arrival of badminton enthusiasts from all over the world for this international badminton event.
Blue and green were chosen as the main colors, with orange as an accent color, to highlight the technology, environmental friendliness, and futuristic feel of new energy.
The overall design is full of fun and interactivity, which is conducive to dissemination and deepening impressions.
Mascots are used in various competition materials to create an atmosphere on the field. We have also developed peripheral products, including figurines, pendants, badges, and more, which have been well received by the audience. The photos of the mascot and the mascot have been widely shared, greatly increasing the exposure of the competition.

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