CREATIVE
CONCEPT
The design adopts a modern flat illustration style to deeply integrate the vitality of ultimate frisbee with the urban temperament of Shanghai, while ensuring clear communication of event information and strong brand visual recall.
The dynamic athlete figure accurately conveys the speed and competitiveness of frisbee, breaking the stereotypes of traditional sports posters. The torn-paper edges embody the sport’s core spirit of breaking conventions and embracing freedom.
The gradient from light mint green to deep forest green echoes the outdoor and natural attributes of frisbee, while delivering a fresh, youthful visual appeal that complements the frisbee’s color scheme, creating a cohesive and unified overall palette.
