Shanghai Cup

shanghai has water in its DNA. From past to present, sailing has been an integral part of Shanghai's cultural heritage.
In 1873, during the late Qing Dynasty (1644–1911), the first international sailing regatta, the "Shanghai Cup," was held at the Shanghai Yacht Club (SYC).
The Shanghai Cup aims to revive the cultural and historical legacy of water sports and establish a brand-new international sailing regatta brand for Shanghai.
It is an event that seamlessly blends sport and ecology, showcasing people's enjoyment of and respect for nature, aquatic ecosystems, and urban living.

The Shanghai Cup will revive the cultural and historical legacy of water sports and establish a brand-new international sailing regatta brand for Shanghai.
The Shanghai Cup will restore a sense of pride and passion to the city and its people, blending Eastern and Western elements in a sporting event that imbues history and culture with a modern sensibility.
The Shanghai Cup aspires to introduce a rich variety of sports activities and an inspiring lifestyle, explore new water-related opportunities, and create a sustainable and thriving environment for all.

The Shanghai Cup is an appealing and highly anticipated international sailing regatta, capable of challenging a wide range of sports enthusiasts, athletes, media, and sponsors.
As it evolves into an iconic and extraordinary sporting event brand, we are crafting a distinctive visual atmosphere to accompany it—one that immerses all who encounter it in the rich culture of water.
Through gentle breezes, warm sunshine, vitality, and athletic endeavor, we aim to help build an ecologically sound city, uphold its core values, and enhance the sense of well-being for this city.