The 15th National Games of the People's Republic of China

The emblem of the 2025 National Games takes the moment of fireworks bursting as its creative inspiration, featuring overlapping and rotating petals representing Guangdong, Hong Kong, and Macau. By incorporating the shapes and colors of the kapok, bauhinia, and lotus flowers that spiral around the center to form a concentric fireworks display, the design symbolizes the interconnected and vibrant nature of the Guangdong-Hong Kong-Macao Greater Bay Area. Rooted in the motherland and blooming for the world, the negative space at the center of the flower forms the visual silhouette of a leaping human figure.

Holding the 2025 National Games is not just about hosting a competition—it is a highlight moment for the host city.
The design pursues not only aesthetics but also a sense of ceremony—ensuring that every spectator stepping into the venue can feel the unique aura of a major sporting event.
Transforming the audience from onlookers into participants, and from spectators into co-creators—this is both an upgrade of the event experience and the crystallization of its memory.
What we deliver is not just a design, but a profound understanding of large-scale comprehensive sporting events.

In major sporting events, audience experience has become an important dimension for measuring event quality. Every interactive touchpoint invites spectators to become co-creators of the event atmosphere.
Watching the games is no longer just viewing—it is a celebratory experience that is participative, shareable, and memorable.